Updated with new info for both new and existing customers. Fidelity has (mostly) converted their rewards credit card line-up to a single version – a Visa Signature issued by Elan Financial Services (subsidiary of US Bank). For new customers, the new Fidelity® Rewards Visa Signature® Card will receive a flat 2% cash back when directed to an eligible Fidelity Investments account. Here is a different link which includes a $100 bonus after you make at least $1,000 in purchases within the first 90 days. Here are the new card highlights:
- Unlimited 2% cash back, when redeemed into an eligible Fidelity account.
- No annual fee.
- Visa Signature benefits, like Concierge service.
- Chip-enabled and works with Apple, Android, and Samsung Pay.
Eligible Fidelity accounts. The 2% rewards value applies only to points redeemed for a deposit into the following active Fidelity accounts:
- Fidelity Cash Management Account
- Fidelity Brokerage account
- Fidelity-managed 529 account
- Fidelity Retirement account (IRA, Roth IRA, SEP-IRA, Rollover IRA)
Rewards value will be less than 2% cash back if you choose to redeem your points for other rewards such as travel options, merchandise, gift cards, and/or a statement credit.
Points redemption details. You can either choose automatic or manual redemption. With automatic redemption, once you reach $50 of rewards (5,000 points from net spending of $2,500), your balance will be automatically swept into your designated Fidelity account (or split between multiple Fidelity accounts if you wish). You can also redeem your points “on demand” either by calling in or online after you reach the same 5,000 point minimum balance.
Previous FIA Cardservices customers. You should have received your new Elan-issued cards by now, and been told what the new rewards structure is. There is no new credit check. Your credit card number will be different, but the credit card history (like age of account) should continue as before on your credit reports. Your existing rewards balance will be moved over. Re-enroll your card for online account management at FidelityRewards.com. Re-enroll your cards for rewards redemption after logging into your account at Fidelity.com / Credit Card Snapshot / Manage Rewards Points. You will need your Fidelity account numbers.
There was (understandably) some angry existing customers when they were told they would only start at 1.5% cash back and not the 2% cash back offered to new customers. Some reps told existing customers that they would have apply for a new card in order to get the 2%. However, it appears that Fidelity has softened that decision. If you call up the number on the back of your card and ask them, they should upgrade you to 2% cash back without hassle. But it won’t happen automatically; you must call.
Commentary. Overall, this move makes complete business sense. They negotiated terms that could offer a Visa card with 2% cash back without any tiers. Fidelity uses this card to encourage customers to keep all their assets within Fidelity-branded accounts. You could theoretically now have your checking account, credit card, brokerage account, IRA, 401(k), all with Fidelity.
Their previous issuer, FIA Cardservices was owned by Bank of America, which is essentially a direct competitor. You could also have a Bank of America checking account, BofA credit card, Merrill Edge brokerage account, and Merrill Lynch wealth management account under their umbrella. In fact, I recently opened up a Merrill Edge account and moved over $100,000 of assets and received (1) 100 free stock trades a month and (2) an effective 2.625% back towards any travel with the Bank of America Travel Rewards card (my review). I pay no annual account fees on either product.
Elan Financial Services is a subsidiary of US Bank, but they are less of a direct competitor. You won’t see “US Bank” mentioned anywhere on this card. Elan quietly co-brands with many other financial institutions (over 1,400) who want a credit card but don’t want to handle the back-end details.
Bottom line. I believe it remains a solid cash back card for existing Fidelity customers (or those willing to open a Fidelity account). As a self-directed investor, I also like to keep my options open. I have this new Fidelity card, but I don’t use it. I use the Bank of America card mentioned above because it offers higher rewards for my situation. I also have (but don’t currently use) the Citi Double Cash card (my review) because it is a similarly solid card with no annual fee (and doesn’t require any companion account).
Why do I have all three? My experience is that good credit cards may stop taking new applicants with no prior notice, but as an existing customer you can often continue to receive grandfathered benefits for a long time. I’ve had some version of this Fidelity co-branded card earning 2% cash back since 2004. They also all have no annual fee.