- Publisher: Synergetics Pr; 2 edition (December 1, 1992)
- Language: English
- ISBN-10: 1882193652
- ISBN-13: 978-1882193653
- Product Dimensions: 5.2 x 0.8 x 8.2 inches
- Shipping Weight: 7.2 ounces
- Average Customer Review: 9 customer reviews
- Amazon Best Sellers Rank: #2,673,430 in Books (See Top 100 in Books)
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The Incredible Secret Money Machine II 2nd Edition
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Honestly, if you took the trouble to find this obscure paperback on amazon and then read this far, you're probably going to buy it
He talks about a lot of common money traps and pitfalls, and basically outlines his philosophy which is RADICALLY different from anything you'll hear in any book or course you'll encounter about traditional small business. At a high level, he is about incorporating your job into your lifestyle, never expanding or growing, not seeking VC investment, and being content with a modest rate of return. He has some very interesting ideas about value-add and philosophy and even 'bad vibes' which I appreciate.
Don, through this book, has helped me to understand that I didn't need to be an employee, nor employ others in order to do my own technical venture and make a comfortable living. The advice is timeless (i.e. avoid taking on "granfaloons" (the government or large corporations), spend less than what you make, get by on less, invest in yourself, etc.) and continues to translate well into the internet economy.
I have taken to re-reading the book every year or so, to help adjust what I'm doing to increase my happiness and control over the direction of my career/life.
I have found it helpful to interact with others who are into this same "money-machine" lifestyle, and continue to enjoy many of the philisophical and other bits of advice provided.
The book is easy to read, humorous, and captivating. I had previously read Don's TTL and CMOS books, and also found those to be invaluable. This book is so genuine and unique, that nothing that I've found (and I've looked) has inspired me so much in my quest to do my own thing and run a small business.
This book is for the average person who want's to have a little independence and security making money with their own technical or craft talents. It's a must-read!
"To those of you who know the esteem in which I hold Don Lancaster's book, The Incredible Secret Money Machine, some of the concepts you've seen here may seem alien or repugnant. My theme all along in this is ``the game has changed''. To be blunt, they're playing the ball game with real balls now. It's possible to follow the Don Lancaster route and earn a reasonable income for life while maintaining your own freedom and lifestyle, but you only generate income when you work, and you must resign yourself to seeing people with less merit in your eyes advance beyond you on the ladder of material success."
In footnote he added "Must read!" and then he made millions in Autodesk. So this book is definitely not only for craftsmen, if you read it properly you can build empires like Autodesk ($1.8B this year).
Good person, but it's clear looking at current resources his plans didn't work out.
(The wikipedia page is heavily skewed and lacking information for such a prolific person)
On a less personal note, as a business major with interests in robotics, most of this book is awful advice, almost none of the companies he uses as successful examples haven't gone bankrupt.
Excellent advice for being a startup writer/photographer in the 70's,
otherwise heavy on personal buzzwords that would never catch on,
and dated language/lack of internet advice makes it a fun older pamphlet style book
(It feels VERY much like it's just a collection of his articles)